The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021
Here are highlights of some of the best insights from the year’s conversations:
- David Murray on the evolving challenges of communications, heightened expectations faced by leaders in times of crisis and the highest purpose of internal communications.
- Roger D’Aprix – often called “the father of internal communications” – who spoke to guest host David Murray on the future of communication and the goal to help employees “understand the whole range of change that has gone on, and that will certainly continue to go on.”
- Tamara Rodman on how to use storytelling to increase vaccinations by building trust with employees.
- Victoria Dew on how employee experience and expectations are changing as a result of Covid.
- Andy Gilman on using communications to overcome vaccine hesitancy, drive compliance, and for senior leadership to show employees that they care.
- George Sutcliffe on how to begin building a communications measurement strategy.
- Kristen Garvey on how to take a measurement-focused approach when it’s time to bring employees back to the workplace.
Listen to 20 minutes of great advice and tips from this impressive group of internal communicators here.
Sharon McIntosh is a senior advisor for Consultants Collective as well as the president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at Fortune 500 companies. Now she’s turning her attention to helping other organizations great and small do the same. Her clients have included United Technologies, Otis Elevator, Toyota, Intercontinental Hotel Group, AbbVie, TEGNA media and AppSpace, among others.
Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program.
Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for all life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations.
